For Immediate Release
March 1, 2008

Chris Shoffner Joins The White Bear Group

Raleigh NC - Chris Shoffner, CFCI, formerly of Prime Pay, joins The White Bear Group as a managing partner. Chris will focus on client development and Consumer Driven Health Plans education within the organization.

"Clearly the current of rate of increase in healthcare costs is unsustainable. It requires us to look at healthcare financing in a totally different way. We must educate employers and employees about healthcare to enable them to make more educated choices and take responsibility for our healthcare choices and lifestyle." says Chris Shoffner.

After graduating from N.C. State University, Chris spent his entire seventeen year professional career working with employers on wealth preservation and employee benefit strategies. For the last seven years, he has been focused specifically on flexible compensation and healthcare issues. Currently, Chris Shoffner is Certified in Flexible Compensation Instruction by the Employers Council on Flexible Compensation; a trade association that coordinates and comments with the IRS on healthcare related tax issues.

As a lead instructor for the National Association of Health Underwriters, Chris Shoffner traveled the country teaching brokers about new and more effective ways to manage health plans and currently holds the National Association of Securities Dealers series 7, 63, 65 and 24 designations. He has conducted more than 200 educational sessions for CPAs, Insurance Professionals and Attorney's across the US on health care related tax code. In his previous role as Board Member of the N.C. Council on Economic Education (11 years), Chris has been active in the integration of economic principles and financial literacy concepts in the public school system.

White Bear Group is committed to the ideal that managing an individual's health is far more important than managing health plan components. By utilizing a multiple-year process that effectively engages participants in their own health and the financial implications of their decisions, WBG believes that we can have a positive impact on the insured lives we serve.

For more information, please call
Antonio Gutierrez
919.439.7115
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